Develop client-centered marketing plans, budgets, and successful implementation strategies for consumer products and services.
Coordinate market research and competitive analyses. Develop strategy and creative materials for customer communications plans. Design and coordinate marketing campaign implementation.
Develop business plans for use in evaluating viability, obtaining financing, and attracting customers for new or expanding businesses.
Develop and implement public relations plans and strategies. Produce print materials, place stories, write news releases and fact sheets, as well as supervise video productions.
Winner - Bronze Peak Award - 2004 Denver Video Festival
Update existing marketing materials, incorporating product or service improvements and changes.
Identify and manage creative suppliers and organize internal resources to complete projects in a timely manner.
Conduct and analyze focus group research for use in developing marketing plans and training customer contact staff.
Provide employee training and educational resources for specific needs including marketing, new product information, and customer service.
Coordinate needs assessment and community ascertainment research, including identifying experts, recommending strategies and writing summaries.
Develop three-year renewal plans, analyze Requests For Proposals, organize internal resources to gather or create responsive information, identify outside experts to add credibility and help negotiations with franchise authorities.